Yum! Brands Announced U.S. Divisions Will Place Calories on All Company Restaurant Menu Boards

Calls for Federal Legislation To Establish Uniform Menu Board Labeling

LOUISVILLE, KY, October 1, 2008 – Yum! Brands, Inc. (NYSE:YUM) today announced that its U.S. divisions, Kentucky Fried Chicken, Taco Bell, Pizza Hut, Long John Silver’s and A&W All-American Food, will become the first national restaurant chains to begin voluntarily placing product calorie information on their respective menu boards in company-owned restaurants nationwide.  Franchisees will be encouraged to provide the same information on their menu boards.  Calorie information will be based on individual serving sizes and will be phased onto menu boards beginning this year and completed by January 1, 2011.  The Company also will call for federal legislation using the recently-enacted legislation in California as a model to establish uniform guidelines for menu board labeling with calorie information.

Each of the Company’s brands currently offers lower calorie “Better For You” menu options (see attached list).  Its Taco Bell restaurants offer a Fresco Menu, including nine items with nine grams of fat or less, many of which are lower calorie options.  KFC currently offers lower calorie Sandwiches, Snackers, side items, salads and Tender Roast Chicken, and plans to introduce Kentucky Grilled Chicken early next year. Pizza Hut currently offers a number of lower calorie menu options, including Fit ‘N Delicious lower fat pizzas, and will begin offering The Natural in December, a pizza made with all natural ingredients, including a multigrain crust, all natural old world sauce, all natural mozzarella cheese and natural toppings free from artificial colors, flavors or preservatives such as naturally-preserved Italian sausage, pepperoni without added nitrates and nitrites and 100% real beef with no fillers. Long John Silver’s will begin offering a new Freshside Grille menu next month, which features grilled shrimp, salmon and tilapia, along with mixed vegetables and rice. 

As part of a broader Health and Wellness effort across the United States, the Company also announced a new policy not to advertise its products on television programs specifically aimed at children under 12 years old.  It also will continue to provide full nutritional information on its Web sites and in brochures, available upon request, at its restaurant drive-thru windows and in-store ordering counters.  Additionally, the Company will launch national on-line exercise programs, featuring renowned University of Louisville men’s basketball Coach Rick Pitino, to help educate consumers about maintaining a balanced lifestyle.  In early 2007, both Taco Bell and KFC were pioneers in switching to cooking oils with zero grams trans fat per serving.  Each of the company’s brands is looking at ways to reduce sodium and making continuous improvements to the nutritional profile of its products.

 “We believe we have a continued responsibility to offer “Better For You” options, educate consumers about the foods they eat, and promote exercise so they can maintain a balanced lifestyle,” said Jonathan Blum, Yum! Brands chief public affairs officer.  “Our customers have told us they would find calorie information useful, along with other nutritional information we make accessible in restaurant brochures and on our Web sites.  We now call on the U.S. Congress to enact federal legislation that would create uniform menu board guidelines for all who sell prepared food so there is a consistent way to educate the public about the nutritional value of the food they eat.”

The Center for Science in the Public Interest (CSPI) praised Yum! Brands for adding calorie counts to its menu boards.  “Yum! Brands groundbreaking announcement that it will add calorie counts to the menu boards at KFC, Pizza Hut and Taco Bell is fabulous news for health-conscious consumers.  Yum! is leaping ahead of all its competitors by providing the one piece of nutrition information that consumers most want.  We applaud this move and encourage other major chains to follow this bold example.  Yum! has gone an important step further by voicing its support for legislation that would require restaurants to list calories on menus and menu boards,” added Michael Jacobson, CSPI executive director.
“This announcement that calories will be displayed on menu boards deserves loud applause,” said Walter Willett, chair of the Department of Nutrition at Harvard University’s School of Public Health. “Yum! Brand's call for national legislation to create uniform menu board guidelines on nutrition is greatly appreciated.  It is exactly the kind of industry leadership that we need.” 

The Company’s restaurant brands currently offer Lower Calorie “Better for You” Menu Options, for example:

KFC Lower Calorie Options (available nationally)	Calories per Serving
KFC Snacker, Original Recipe®	270
KFC Snacker, Honey BBQ	210
HBBQ Dipping Wings (5)	390
Hot Wings (5)	350
Chicken Breast, Original Recipe® (without skin)	140
Drumstick, Original  Recipe®	110
Original Recipe® Strips (2)	190
Green Beans - side	50
Mashed Potatoes (without gravy) - side	100
Mashed Potatoes (with gravy) - side	120
Corn on the Cob (3”) - side	70
(available at participating restaurants)
Roasted Chicken BLT Salad with Fat Free ranch	235
Honey BBQ Sandwich	300
Tender Roast Twister (no sauce)	340
Tender Roast Sandwich (no sauce)	290
Tender Roast Toasted Wrap	319

 

Taco Bell Lower Calorie Options    (available nationally)	Calories per Serving
Fresco Crunchy Taco	150
Fresco Grilled Steak Soft Taco	160
Fresco Ranchero Chicken Soft Taco	170
Crunchy Taco	170
Spicy Chicken Soft Taco	170
Fresco Soft Taco	180
Crunchy Taco Supreme®	200
Soft Taco Supreme® - Beef	240
Grilled Steak Soft Taco	260
Ranchero Chicken Soft Taco	270
Gordita Nacho Cheese – Steak	270
Gordita Supreme® -Steak	270
Gordita Supreme® -Chicken	280
Gordita Nacho Cheese -Chicken	280
Mexican Rice	110
Pintos ‘n Cheese	160

 

Pizza Hut Lower Calorie Options (1 slice = 1/8 pizza) (made to order upon request)	Per slice
12” Medium Fit ’N Delicious Pizza
- Diced Chicken, Red Onion, Green Pepper	180
- Ham, Pineapple & Diced Red Tomato	160
- Green Pepper, Red Onion & Diced Red Tomato	150
14” Large Fit ’N Delicious Pizza
- Diced Chicken, Red Onion, Green Pepper	250
- Ham, Pineapple and Diced Red Tomato	230
- Green Pepper, Red Onion & Diced Red Tomato	210
12” Medium Thin ‘N Crispy Pizza
- Green Pepper, Red Onion & Tomato	180
- Chicken, Red Onion & Green Pepper	190
- Ham, Pineapple & Diced Tomato	180
14” Large Thin ‘N Crispy Pizza
- Cheese Only	260
- Green Pepper, Red Onion & Diced Tomato	250
- Chicken, Red Onion, & Green Pepper	270
- Ham, Pineapple & Diced Tomato	260
- Pepperoni & Mushroom	270
12” Medium Hand Tossed
- Cheese Only	220
- Pepperoni	220
- Ham and Pineapple	210
- Veggie Lover’s	200

 

Long John Silver’s Lower Calorie Menu Options (available nationally)	Calories per Serving
Battered Fish	230
Baked Cod	120
Battered Shrimp	45/each
Giant Shrimp	90/each
Chicken Plank	140
Shrimp & Seafood Salad (without dressing)	260
Lite Italian Dressing	20
Hushpuppies – side	60/each
Lobster Stuffed Crab Cake	170/each
Corn Coblette – side	90
Cheesesticks	140
Rice	180

 

A&W All-American Food Lower Calorie Menu Options (available nationally)
1/4 lb. Hamburger	460
Grilled Chicken Sandwich	430
Hot Dog (plain)	260
Coney (Chili) Dog	310
Coney (Chili)/Cheese Dog	350
Cheese Dog	320

 

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