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Yum! Brands Extends KFC Original Recipe Eleven Herbs and Spices to Mongolia

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Milestone Spotlights Company’s Expansion in Emerging Markets

LOUISVILLE, KY, May 29, 2013 – Yum! Brands, Inc. (NYSE: YUM) today announced the grand opening of the first KFC in Mongolia by its international division, Yum! Restaurants International (YRI) in conjunction with franchise partner, Tavan Bogd Group. The introduction of the first KFC in Mongolia reflects the extreme reach of the KFC Brand and the company’s strategy of staying the course with global expansion in emerging markets.

“KFC is now in nearly every corner of the world,” said Micky Pant, CEO, Yum! Restaurants International. “In a world that’s connected more than ever, customers are craving brands like KFC, even in previously remote areas, such as Mongolia. We’re excited to work with such a well-respected franchisee to bring the taste of KFC to the country.”

The new KFC, located in the capital city of Ulaanbaatar, is Mongolia’s first experience with the world’s favorite chicken restaurant, offering Colonel Sanders’ secret Original Recipe of 11 herbs and spices. The KFC Mongolia menu will feature Original Recipe chicken, popcorn chicken, the Original Recipe burger, Zingers, Twisters, salads, mashed potatoes and coleslaw and will expand to include additional items in the future.

“As a franchisee of KFC, we intend to continue KFC’s long-tradition of generosity and hospitality for all,” said Hulan D., CEO, Tavan Bogd Foods. “We’re proud to deliver abundant, craveable meals, freshly prepared in-store every hour, every day, by specially trained cooks to Mongolians.”

Locally owned and operated, the KFC in Ulaanbaatar is the first of the franchise group’s five planned to open this year. Tavan Bogd Foods plans to open 15 more restaurants over the next five years including the first drive-thru service.

Yum! Restaurants International has approximately 14,700 restaurants outside of the U.S., China and India. One of Yum! Brands’ four key business strategies is to drive aggressive international expansion and build strong brands everywhere.

Yum! Brands, Inc., based in Louisville, Kentucky, is the world’s largest restaurant company in terms of system units with more than 39,000 KFC, Pizza Hut and Taco Bell restaurants in more than 130 countries and territories and 1.5 million associates. Yum! is ranked #201 on the FORTUNE 500 list, with revenues of more than $13 billion in 2012. The Company’s restaurant brands - KFC, Pizza Hut and Taco Bell - are the global leaders of the chicken, pizza and Mexican-style food categories. Outside the United States, the Yum! Brands system opened more than five new restaurants each day of the year, making it a leader in international retail development. The Company has consistently been recognized for its reward and recognition culture, diversity leadership, community giving and consistent shareholder returns.

The Tavan Bogd Group is a privately-owned Mongolian conglomerate with strategically diversified business interests. Tavan Bogd manages leading businesses and brands in trade and service, manufacturing, tourism and hospitality, mining equipment supply, and banking. Its subsidiaries and affiliated companies such as Khan Bank, Gobi Cashmere, Ulaanbaatar Flour, Kempinski Khan Palace Hotel and many others are market leaders in their respective business sectors. Tavan Bogd is also the distributor of other well-known brands, including of Volkswagen, Hitachi Construction Machinery, Yokohama, Bridgestone, Total, Colgate & Palmolive, Unicharm, Avon, l’Occitane, LG Household & Health Care, XEROX, FujiFilm, Heinz, Advance Agro and Lotte.

Release Notice

The releases contained on this page may contain dated information. Readers are cautioned that the releases on this page are maintained here solely for the purposes of providing historical background about Yum! Brands, its business and product offerings. As the releases may contain dated information, they should not be relied upon as providing accurate or current information. Yum! Brands disclaims any intention or obligation to update or revise any of the information contained in any of the releases on this page, whether as a result of new information, future events or otherwise.

Yum! News 2013

November 20, 2013 Yum! Brands Realigns Business Divisions to Propel Global Growth; US and Yum! Restaurants International Combined to Focus on Global Brands

November 13, 2013 Yum! Brands Directs $1.5 Million of World Hunger Relief Funds to Philippines

October 22, 2013 Yum! Brands Announces Opening of 40,000th Restaurant with KFC in Goa, India to Spotlight Emerging Market Leadership and Growth By 2015, India to Have 1,000 Restaurants in More Than 100 Cities; Yum! and Franchise Partners Plan to Invest $10 Billion in Emerging Markets by 2020

October 11, 2013 Yum! Brands Global IT Recognized with 2013 InfoWorld/Forrester Enterprise Architecture Award

October 10, 2013 Yum! Recognizes Global Volunteers with Huge Heart Champion Awards; $250,000 USD in Grants to be Awarded to Qualifying Non-profit Agencies

October 8, 2013 Rob Lauber Named Chief Learning Officer of the Year by Chief Learning Officer Magazine; Multiple Honors Reflect Yum! Brands’ Learning Culture

October 3, 2013 Muhammad Ali Humanitarian Awards presented by Yum! Brands Foundation Honors Individuals From Around the Globe; Former President Jimmy Carter, Christina Aguilera, and Michael Bolton Honored; Six Young Adults from Around the World Receive Muhammad Ali Core Principle Awards; Mark Hogg of WaterStep Receives Muhammad Ali Kentucky Humanitarian Award

September 27, 2013 Muhammad Ali Center Peace Gardens Reach 160 Worldwide Teaching Children Respect for Different Cultures, Addressing Hunger Relief and Educating About Nutrition; Yum! Brands Foundation Underwrites MAC Peace Garden Initiative as Extension of World Hunger Relief Effort; National Gardening Association Key Partner

September 18, 2013 Yum! Restaurants India and Smile Foundation celebrate World Hunger Relief

September 12, 2013 Yum! Brands, KFC, Pizza Hut and Taco Bell Launch World Hunger Relief Effort Featuring Global Spokesperson Christina Aguilera in New Public Service Announcement;

May 29, 2013 Yum! Brands Extends KFC Original Recipe Eleven Herbs and Spices to Mongolia; Milestone Spotlights Company’s Expansion in Emerging Markets

May 20, 2013 Yum! Brands Foundation Awards Nearly $250,000 in Grant Prizes to 140 Schools for U.S. Hunger Relief Charities

February 28, 2013 Yum! Brands Recognized by International Franchise Association for Accomplishments in Diversity and Inclusion