Yum! Restaurants China
Yum! Brands is focused on building leading brands in China in every significant category. We think China is the best restaurant opportunity of the 21st Century with a consuming class that is expected to double from 300 million to more than 600 million people by 2020.
Yum! Brands is the leading retail developer in China with over 6,300 restaurants in more than 950 cities and we expect to open at least 700 new units in China in 2014. Our brands are integrated into Chinese consumers’ lives and offer products that appeal to their local taste preferences.
KFC® was the first quick-service restaurant chain to enter China in 1987. Today, KFC is the number one foreign brand in China with more than 4,600 restaurants in over 950 cities. In terms of number of restaurants, we have a two-to-one lead over our nearest competitor and we’re growing in both large and small cities. In addition to Original Recipe, KFC in China has an extensive menu featuring beef, seafood, rice dishes, fresh vegetables, soups, breakfast, desserts, and many other delicious products. We’re also leveraging our restaurants throughout the day with breakfast, delivery and 24-hour operations.
Pizza Hut® was the first restaurant chain to introduce pizza and Western-style casual dining to China in 1990. Today, Pizza Hut is the number one Western casual dining brand in China with 1,100 restaurants in nearly 300 cities by year-end 2013. Pizza Hut Casual Dining has an extensive menu offering a broad variety of pizzas, entrees, pasta, rice dishes, appetizers, beverages and desserts.
We continue to invest behind the development of our emerging brands in China - Pizza Hut Home Service, East Dawning and Little Sheep. Yum! Brands introduced pizza delivery to China in 2001 and there are over 200 Pizza Hut Home Service units in 25 cities by year-end 2013. Yum! China created and is testing East Dawning, a quick-service restaurant concept with nearly 30 stores serving Chinese food to Chinese consumers. In addition, we acquired Little Sheep in 2012, the leading hot-pot brand in Chinese casual dining with nearly 400 restaurants.
The growth of our category-leading brands in China is driven by an experienced local management team, a highly educated workforce, a huge, unmatched real estate and development team, a country-wide distribution system, best-in-class operations and dedication to innovation and product quality.